Prognosis needs physicians, nurse practitioners, PAs, and other medical professionals to write, edit, fact check, and supervise the process of creating high-quality educational content.
I hope this doesn’t seem too obvious, but once this fact sank in for me, I realized that this was not only true for Prognosis, but every other medical education content provider.
This led me to CME writing, which is my bread and butter these days. I went on to contribute to a few CME podcast episodes with HIPPO, wrote board review questions for Board Vitals, and saw my name published in print in CORE Content CME activities.
How did I find these clients? For the most part, I had previous positive experiences with their medical education products. I like to try out a variety of CME providers, so I had a robust mental rolodex already when I needed to find another potential client to contact.
I had no special ‘in’ or connections at first. This meant I had to search potential client's websites for contact information or freelance postings, and manually reach out to them. Of course, a fair amount of Google searches and browsing specialized job boards for clinicians was involved, too.