On-Demand CME More In-Demand Than Ever
Attendance of traditional, in-person CME conferences has been declining for decades. Here is a study from more than 10 years ago showing the rise of online CME. That says a lot because do you even remember the internet 10 years ago.
Clinician preference has been shifting away from in-person conferences towards online CME for nearly a decade prior to the pandemic.
This makes sense. Traditional online CME is typically more cost effective and definitely more convenient than CME conferences, especially considering the associated planning and costs attendees bear.
Virtual CME conferences are also more accessible to people who otherwise would stay home because of work, family, financial, or personal reasons.
Medscape previously reported on burgeoning physician intent to avoid ever returning to pre-pandemic conference travel frequency.
These factors contributed to skyrocketing demand in 2020 for online CME companies.
The demand was especially high for those offering interesting ways to spend CME money during a pandemic.
In-Person CME Conference Advantages
Conference organizers have been forced to adapt quickly in order to survive.
As a result, creativity and innovation are elevating live CME conference experiences more than ever.
Flexible refund policies, CME money back guarantees, and ubiquitous on-site safety practices means your conference will likely never look same again.
The introduction of hybrid CME conferences, in part led by the American College of Cardiology and the American Heart Association, is setting this expectation for all future conferences.
Online CME No More?
Don't get me wrong, I love getting my CME online. With so much relevant, interesting, and unique online CME out there, it's hard not to love it. Plus the convenience is such a game changer.
But I've always balanced my continuing education with in-person CME conferences, too. That's because of the ‘in-between' moments only possible at a live event.
These are the personal connections, the spontaneous, serendipitous clinical and professional pearls shared in the hallway after a compelling presentation.
The new job you stumbled into at the hotel coffee shop, the practice-changing medical reference you didn't know you needed.
It's all the other greatness that occurs in between lectures and scheduled events.